yeah I ended up paying 13.48 because of the tax and shipping but still a great deal.
of course, if you went into a CC or some where that price matches plus the ten percent, you could get the game for like 6.99
what you do is bring the ad into cc (or any place that price matches) and bring the item to the counter, and they should bring the price to whatever the ad says, then give you 10 percent off of what they were charging for the item, so if Ninja Gaiden 2 is 30 bucks at circuit city, they will give you 3 dollars off too on top of the price match